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Comic Strip Fresco

Presentation :

As part of its ongoing project to smarten up the Madou district, in 2008 the Atrium branch wanted to participate in the Year of the Comic Strip by commissioning a fresco on the façade of a building.

Objective :

To create an artistic event and give the district a facelift by contributing to the extension of the Comic Strip itinerary of the City of Brussels. With this fresco, Atrium hopes to improve the street’s image.

District concerned : Madou, the façade is located at the strategic corner formed by the rue Willems and the chaussée de Louvain.

Key project dates :

• April 2008: brainstorming session with the municipal services concerned
• May 2008: initial contact with the owner of the building
• 31 March 2009: completion deadline for the fresco

Target groups :  

• Customers of Saint-Josse shopping districts,
• Inhabitants of Saint Josse and other commuters,
• Traders.

Expected result :

To create a positive and artistic image of the district. The fresco will be visible to all users whether they are pedestrians, cyclists, motorists or public transport users.

Partnerships mobilised : 

• The municipality of Saint-Josse, represented by Mr Eric Jassin, Deputy Mayor with responsibility for businesses,
• The VGC,
• The owner of the building,
• Private partners,
• Art mural.

Project promoter :

• Atrium Saint-Josse

Result :

Wall fresco unveiling