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Customer day 2008

Presentation :

The first Customer Day was organised in Flanders by UNIZO some twenty years ago. On Saturday September 26 2008, the UCM and UNIZO are staging Brussels’ first Customer Day in collaboration with Atrium.

In Saint-Josse, the municipality, the traders' association (the "Cradle of Saint-Josse") and the Atrium branch have all pooled their resources to help the traders to celebrate their customers.

• The municipality has paid for the posters whereby the traders can announce the discounts on offer, the place mats promoting the event in the restaurants and snack-bars, and the stickers supplied to traders.
   
• The trader's association, the "Cradle of Saint-Josse", paid for the bags offered by the traders to their customers.
   
• Atrium paid for, and fitted, the red carpet at the entrances of participating businesses.

Objective :

This event represents an opportunity for the traders to thank their customers for their loyalty by offering them a small gift (chocolates, roses, discounts, etc.).

In Saint-Josse, participating traders offered their customers a discount on their purchases. 

Districts concerned : Madou

Project date : Saturday September 26 2008

Target groups : 

• Regular customers in the Saint-Josse shopping district,
• Traders.

Results expected :

• Participation of a large number of traders in this event
• Promotion of trade
• Customer and trader satisfaction

Results achieved : Over 100 businesses participated

Project promoters :

• Saint-Josse municipality
• Saint-Josse Atrium
• Unizo